Target Audience

When trying to come up with a suitable target audience, we faced a problem with deciding whether our film would be made for the young male population or the young female population.

We looked at an article from the guardian 'Do women and horror films mix?' and found that a lot of the points made were very insightful. 'Psychologists have long believed that our attention to horror films is that they allow us to explore and experiment with fears and emotions, but there are suggestions that women respond to fear in a way that men don't. "I think women have a different take on what people find scary. I love horror films but most I don't find scary. Some of the ideas that women have come up with are scary, perhaps rooted in their in their own experiences. A lot of them have female lead characters. What we're not getting is the standard horror film, where the only appearance girls make is to run around semi-clothed before getting their heads chopped off, the female characters are much more important in the narrative than in most horror films."

In the last 10 years, the female audience for horror films has grown quite a lot, whereas before, the horror films were mainly made for males under the age of 25.

Now that the there are more horror films being made for the female population, and we have two female lead characters, we think that our target audience for our film will be females and males under 25 as it is a thrilling piece for both genders.